H&M Home x Pantone: The Power of Color

H&M Home presents a new color focused collection in collaboration with Pantone. Using Pantone’s color expertise and universal language of color, H&M has designed a home decor collection in two color palettes: Calm & Soothing and Energy & Joy.

Color has the power to alter both rooms and the emotions of people inhabiting those rooms. It can elevate, improve, and highlight our interiors and interior pieces. Shades of blue are reminiscent of open spaces, the sky, and the sea, and they evoke a sense of freedom and calmness. Shades of red are associated with heat, passion, courage and even danger.

The H&M Home 🖤 PANTONE collection includes cushion covers, one vase, one regular and one footed tray, a side table, a decorative pedestal, and three scented candles for each palette.collection includes cushion covers, one vase, one regular and one footed tray, a side table, a decorative pedestal, and three scented candles for each color palette.

Enabling customers to feed their homes with colour, the H&M HOME 🖤 PANTONE collection explores hues that energize and bring joy, as well as calm and sooth. Each color palette features PANTONE shades specifically chosen for their effect on our senses. 

See also: Pantone Color of the Year 2023: Interior Design Inspiration

Calm & Soothing Color Palette

The Calm & Soothing shades include pistachio (2260C), petrol (548C), green (5545C) and mid blue (2178C) bringing about a sense of stability and tranquillity.

Energy & Joy Color Palette

For Energy & Joy, the four colorways include pink (707C), red (3517C), orange (2027C) and apricot (2022C). Infusing vibrancy and heat, these warmer colours evoke our inner vitality, including love and joy. 

The H&M Home 🖤 PANTONE collection is now available online and in select stores.