PPG & Glidden Color of the Year 2025: Purple Basil
Another color of the year 2025 has been announced, and we are delighted with another bold color. Color plays a crucial role in setting the tone and atmosphere of our surroundings, and PPG and Glidden have embraced this notion with the announcement of their 2025 Color of the Year: Purple Basil.
Purple Basil is a refreshingly bold yet soothing dusty violet hue that embodies adaptability and versatility, making it a perfect choice for the times ahead.
Purple Basil is part of PPG’s 2025 “Kinetic” global color theme, which features four distinct palettes: Extra Celestial, Bio-Fuse, Artificial, and Earth and Archive. Each of these palettes reflects a unique approach to design and color, collectively representing the diverse global trends influencing the industry today.
Purple Basil PPG & Glidden’s Color of the Year 2025
Purple Basil strikes a harmonious balance between the calming qualities of blue and the energetic warmth of red. This sophisticated shade is warm enough to be inviting yet cool enough to evoke an air of mystery.
Its complex nature makes it highly adaptable and capable of complementing a wide array of palettes and colors. Whether in traditional settings or more avant-garde applications, Purple Basil shines as a sophisticated, elegant choice.
“The tension between blue and red qualities within the color imparts a kinetic energy,” explains Peterson, a PPG color stylist. “Purple Basil is a mid-tone color with a neutral undertone that makes it rich, multidimensional, and comforting. It’s a warmer statement color that is still slightly desaturated, making it a nuanced neutral.”
The Kinetic Color Theme: Four Unique Palettes
The Kinetic theme is all about movement and transformation, mirroring the dynamic nature of our world. It encompasses four distinct palettes, each with its own narrative and emotional resonance.
Extra Celestial Palette
Drawing inspiration from cosmic energies and the growing trend toward self-trust, this palette features a clear contrast between dark and light hues. The variety of blue and purple tones reflect the harmony and mystery of the galactic sky, creating a sense of wonder and exploration.
bottom row: kimono – stained glass – magic spell – red red wine – starless sky
A range of rich, dark hues and luxury materials develop home interiors with an air of mystery and enchantment.
Bio Fuse Palette
This design theme explores the intersection of nature, science, and futurism. The Bio-Fuse palette blends nature-inspired and laboratory-based colors to create a calming yet unusual effect. It highlights the fusion of natural materials with technological advancements, promoting a vision of a better, more sustainable future.
bottom row: gray heron – serene scene – slate green – bark – artillery
Green remains important, with murky browns and pink hues adding a fresh vibe to organic themes.
Artificial Palette
As the line between the real and the virtual continues to blur, the Artificial palette embraces bold, playful hues mixed with neutral tones. This palette is a testament to the partnership between human creativity and AI, offering consumers a chance to experiment with designs that push boundaries and stand out. It’s about making bold choices while maintaining a sophisticated edge, where even the most dynamic combinations feel balanced and refined.
bottom row: blue calico – magic magenta – gold buff – oyster white – cranapple
Earth and Archive Palette
This palette evokes a sense of nostalgia for natural materials and craftsmanship while still feeling contemporary and relevant. It’s filled with warm, sun-kissed tints and earthy hues, reflecting a desire to live a life of quality and beauty. This palette is perfect for creating spaces that are both dramatic and inviting, where every element feels carefully curated and valued.
bottom row: eagle eye – hip waders – welcome home – hummus – aldabra
PPG’s color of the year process involves a collaboration of dozens of color stylists and takes into account the social, cultural, and political dynamics shaping trends around the world.
The team evaluates these influences in every region to create a collection that resonates globally. Purple Basil is a result of this rigorous process, embodying the spirit of adaptability and innovation that defines the contemporary moment.