Dulux Colour of the Year 2025: True Joy
Paint company Dulux has announced True Joy as its Color of the Year 2025. After two light shades, Wild Wonder and Sweet Embrace, Dulux/Flexa has chosen a bold Color of the Year with this cheerful yellow that inspires you to fill your home with optimism.
This optimistic feeling is also reflected in the Dulux/Flexa overarching theme for 2025, which is ‘Going for it.’ In addition to the 2025 Color, Dulux selected three inspiring color palettes of earthy artisanal shades that make True Joy pop.
The theme for this year was selected during the annual brainstorming session with designers from all over the world. It emerged that there is a growing feeling worldwide that life can be better elsewhere. There is a desire to break away and welcome the new.
Heleen van Gent, Creative Director of the Flexa ColorLab: “This change gives our imagination free rein and gives us the chance to create something better. If you can dream it, you can make it yourself. Our homes should, therefore, feed us with optimism, pride, and creativity. And that is what this powerful yellow does.”
Dulux True Joy Color Palettes
The Going For It theme covers three trends: the pursuit of new horizons, the desire for craftsmanship and craft, and the pride in everything you are. Each trend comes with its own color palette, filled with beautiful colors that help you create your dream home.
bottom row: true joy – wild wonder – natural clay – warm walnut – pure espresso
bottom row: reddish brown – rustic chestnut – tuscan gold – mossy green – shadow blue
bottom row: mahogany red – exquisite coral – true joy – vivid khaki – deep sapphire
A Color Story about Craftsmanship
It’s time to celebrate the handmade. Craftsmanship and craftsmanship are becoming more important than ever in a world where Artificial Intelligence plays an increasingly important role.
This translates into a space where we feel grounded and in touch with matters of the heart. The wood and clay tones of this palette reflect the raw materials used in handmade processes. Add True Joy™ to this, and you create a surprising effect—even when you use the Color of the Year 2025 as a small accent.
Want to keep it simple? Create a crafted space that makes you feel grounded. The earthy tones of the Craftsman colour story create the perfect backdrop for True Joy, creating a natural, sunny open-plan living space. At the same time, crafted furniture made from natural materials connects us to the beauty of imperfection.
A Color Story About Dare
This colour story is all about daring: taking a joyful leap into the unknown. The spaces in this colour story feel stimulating. They take us on a wonderfully spontaneous adventure outside our current bubble. Therefore, this color palette consists of bright, bold colors and a few pastels to neutralize the whole.
A Color Story About Pride
We need to feel rooted and proud of our heritage and all we are. This calls for an eclectic space with many layers in the form of cultural influences. The color palette is inspired by local cultures from all over the world. You will find these shades in this palette, from natural dyes and pigments to spices.
The Color Trends for 2025
Dulux has also released a Color Trends Forecast for 2025. The Dulux Colour Forecast 2025 is a collection of uplifting and soothing colors, responding to recent periods of uncertainty. For more color inspiration, you can check out Every Color of the Year for 2025 (So Far!).
More Dulux True Joy Color Inspiration
True Joy isn’t just beautiful for your interiors, it is also a magnificent exterior color as the welsh farmhouse demonstrates.
Pair the color with pink and green for a vibrant interior space like this kitchen from our yellow kitchen inspiration article.
The historic farmhouse of Mrs. Trufflepig features a beautiful country kitchen with bright yellow cabinets, a stone floor, and a round vintage dining table.
Start small and build confidence! Even when you use True Joy™ in small doses against a neutral background, the color still delivers all those positive effects. See how a simple but clever use of framing can energize such a large space. You can feel the sun, no matter what time of day it is.
Grow into it and create a statement wall in your home. True Joy stands out in a sophisticated way when combined with soft neutrals. Take it a step further by using furniture in the same shades. It radiates positivity wherever you look. From candlesticks to tableware, from cushions to coffee cups.
Go ahead and embrace the power of yellow. By immersing your kitchen in the Colour of the Year 2025, you’ll create a space full of energy and excitement. True Joy works beautifully on its own or when paired with other colours. Here’s how the combination of True Joy and dark wood created an inviting, balanced kitchen.
